Essay Fashion Show

For other uses, see Fashion show (disambiguation).

A fashion show (Frenchdéfilé de mode) is an event put on by a fashion designer to showcase their upcoming line of clothing during Fashion Week. Fashion shows debut every season, particularly the Spring/Summer and Fall/Winter seasons. This is where the latest fashion trends are made. The two most influential fashion weeks are Paris Fashion Week and New York Fashion Week, which are both semiannual events. Also, the Milan, London, Sibiu and Berlin are of global importance.[1][2]

In a typical fashion show, models walk the catwalk dressed in the clothing created by the designer. The clothing is illuminated on the runway by the lighting. The order in which each model walks out wearing a specific outfit is usually planned in accordance to the statement that the designer wants to make about their collection. It is then up to the audience to not only try to understand what the designer is trying to say by the way the collection is being presented, but to also visually deconstruct each outfit and try to appreciate the detail and craftsmanship of every single piece.

Occasionally, fashion shows take the form of installations, where the models are static, standing or sitting in a constructed environment. A wide range of contemporary designers tend to produce their shows as theatrical productions with elaborate sets and added elements such as live music or a variety of technological components like holograms, for example.


Because "the topic of fashion shows remains to find its historian",[3] the earliest history of fashion shows remains obscure.

In the 1800s, "fashion parades" periodically took place in Pariscouture salons.[4]

Americanretailers imported the concept of the fashion show in the early 1900s.[4] The first American fashion show likely took place in 1903 in the New York City store of the Ehrlich Brothers.[4] By 1910, large department stores such as Wanamaker's in New York City and Philadelphia were also staging fashion shows.[4] These events showed couture gowns from Paris or the store's copies of them; they aimed to demonstrate the owners' good taste and capture the attention of female shoppers.[4]

By the 1920s, retailers across the United States held fashion shows.[4] Often, these shows were theatrical, presented with narratives, and organized around a theme (e.g. Parisian, Chinese, or Russian).[4] These shows enjoyed huge popularity through mid-century, sometimes attracting thousands of customers and gawkers.[4]

In the 1970s and 1980s, American designers began to hold their own fashion shows in private spaces apart from such retailers.[4] In the early 1990s, however, many in the fashion world began to rethink this strategy.[4] After several mishaps during shows in small, unsafe locations, "[t]he general sentiment was, 'We love fashion but we don't want to die for it,'" recalls Fern Mallis, then executive director of the Council of Fashion Designers of America.[4] In response to these shows, the New York shows were centralized in Bryant Park during fashion week in late 1993.[4]

Lately from the 2000s to today, fashion shows are usually also filmed and appear on specially assigned television channels or even in documentaries.[5]

In recent years, fashion shows have become increasingly elaborate for many of the top labels, including sprawling sets that often come with higher costs.[6]

Fashion shows in the 21st century[edit]

Some designers have attempted to modernize the style and presentation of fashion shows by integrating technological advances in experimental ways, such as including pre-recorded digital videos as backdrops.[7] During New York Fashion Week in 2014, designer Ralph Lauren[4] presented his new Polo line for Spring 2015 in a water-screen projection in Manhattan’s Central Park.[8] Technological progress has also allowed a broader portion of the fashion industry's followers to experience shows. In 2010, London Fashion Week was the first fashion week to allow viewing of its shows through live streaming.[4][9] Live streaming of runway shows and mediated shows has now become commonplace.[10]

In 2016, fashion show models in the Emerging Trends fashion shows started using an online booking app called Pulse 24/7 so event organizers can easily set an appointment.[11][12]Event organizer and Pulse 24/7 CEO Reaz Hoque is also the CEO of Synergy Events, one of the global branding leader in upscale fashion shows and events. [13]

Tom Ford created a music video with Lady Gaga for his Spring/Summer 2016 women's collection.[14][15]

See also[edit]


Example of an elaborate stage set used for the Chanel Haute Couture Fall-Winter 2011 show
  1. ^Bradford, Julie (2014). Fashion Journalism. Routledge. p. 129. 
  2. ^Dillon, Susan (2011). The Fundamentals of Fashion Management. A&C Black. p. 115. 
  3. ^Valerie Steele, chief curator and director of the Museum at the Fashion Institute of Technology, quoted in Fortini, Amanda. How the Runway Took Off: A Brief History of the Fashion Show.Slate Magazine (February 8, 2006).
  4. ^ abcdefghijklmnFortini, Amanda. How the Runway Took Off: A Brief History of the Fashion Show. Slate Magazine (February 8, 2006).
  5. ^Bible Black, a documentary on a fashion show held by Andrew Mackenzie, November 13, 2008, artikel-id: e14a0053 (November 11, 2008).
  6. ^Murrow, Laura. "Transplanted Trees, Paper Kingdoms, and Flames: The Best Fashion Week Set Design". The Cut. New York Media LLC. Retrieved July 1, 2015. 
  8. ^"Press Releases - Press Releases - Ralph Lauren Investor Relations". 2014-09-08. Retrieved 2017-01-16. 
  9. ^Alex Wood. "London fashion week: why technology is in fashion | Media Network". The Guardian. Retrieved 2017-01-16. 
  10. ^"Posts | Launchmetrics". 2014-03-25. Retrieved 2017-01-16. 
  11. ^"Free Online Appointment Scheduling Software | Pulse 24/7". Retrieved 2017-02-09. 
  12. ^"New York & London Fashion Week Events|". Retrieved 2017-02-09. 
  13. ^
  15. ^ Tom Ford's Runway Show Was a Video Starring Lady Gaga, Julianne Escobedo Shepherd, 10/02/15

Essay on The Role of Fashion Promotion Within the Fashion Industry

1822 Words8 Pages

The Role of Fashion Promotion Within the Fashion Industry

In an age where fashion and technology is constantly evolving it is important that we take a step back and take a look at the current happenings in the promotional side of the fashion industry. The fashion show,a key tool to making designers collections accessible to its consumer, will be the main focus of this essay. We shall define fashion promotion before looking at how the catwalk sits under this title. A brief history of the fashion show shall lead us into the present day, where we shall begin the debate of whether some fashion shows need be as extravagant and expensive as they are. We will look at well known designers that have showcased their collections in an artistic…show more content…

These creators or designers are keen to promote their own wares (Breward, 2003). Therefore, designers hold fashion shows as media events to attract attention (Oelhers,2004). These shows can be seen at certain events such as London fashion week, which is organized to promote this £13 billion industry (Alexander,2005).

'The catwalk can be traced back to the turn of the twentieth century. Although fashion shows are hard to identify,documentation exists from 1885,that show four women modeling clothes. However the actual promotion of the clothing from such events did not happen until designers recognized that photographers could in fact benefit their work. Photographers are highly marketable and allowing photographers into shows as well as more people would increase the marketability of the products being displayed'(2006).
Here it is important to be aware of how designers attitudes changed from just producing a garment to thinking about the marketability of it, which in turn lead to the consumption of it.

As you can see the main purpose of the show has always been either to connect the viewer with the retail store or to gain publicity for a designers collection (Oelhers 2004).It is a fast way to reach the consumer,explain what the brand is about and to achieve recognition within the industry. Designers want to ensure that when you see an image from their show, you can immediately identify their

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