Transferable Sales Skills Cover Letter Example

Transferable Skills Cover Letter Example

When changing industries, or jobs, it is important to include the skills you have developed that will easily transfer into this new position in your cover letter. Including examples of projects, teams, or trainings you've been a part, allows the company to gain a better understanding of your background, and determine the impact you'll make on the business. 

This cover letter example focuses on changing industries and emphasizes transferable sales skills.

Remember, this cover letter is a guide. It is important to tailor the letter to fit your situation and the job for which you're applying.

Transferable Sales Skills Cover Letter Example

Your Name 
Your Address 
Your City, State, Zip Code 
Your Phone Number 
Your Email 

Date 

Dear Hiring Manager,

I have developed strong sales skills that have enabled me to build a record of sustained sales increases. I thrive on challenge and change, and I look forward to new opportunities to build positive customer relationships every day.

I believe that as a Sales Representative for [Company], my energy, analytic skills, organizational abilities, and creativity in tackling problems will make a positive contribution. I am equally comfortable working independently to meet company goals, as well as collaboratively as part of a team. I have always been able to establish and maintain excellent relationships with clients and coworkers at all levels. My professional skills include:

  • Uncovering client needs and recommending appropriate products or services.
  • Selling solutions to customers and then backing up those sales with top-quality service.
  • Building relationships with coworkers, clients, and strategic partners.
  • Developing processes and strategies to increase referrals and revenue.
  • Accurately completing data research and analysis while demonstrating computer proficiency.

I would welcome the chance to provide you with additional information to supplement what appears in my enclosed resume. I am available for a personal interview at your convenience. I know you are busy and have many applications to review, so please let me know if you wish to further discuss your requirements and my ability to meet them.

Thank you for your time and consideration.

Sincerely,

Your Signature (typed letter)

Your Typed Name

How to Send an Email Cover Letter

If you're sending your cover letter via email, list your name and the job title in the subject line of the email message. Include your contact information in your email signature, and don't list the employer contact information. Start your email message with the salutation.

by Michael Cheary

Time for a change?

There are many reasons you may wish to change your choice of career. However, no matter what the reason is, a key part of your success will be convincing employers you’re the right fit for your new role – even if your previous experience in the industry is limited.

We’ve already focussed on how to write the perfect CV after a career change, but your cover letter can be just as important at translating those all-important transferable skills.

To help you go beyond the basics of how to write a cover letter, here’s our cover letter template specifically designed for people looking for a career change.

 

Just here for the template? Click the link below:

 

Download Career Change Cover Letter Template

 

Opening the letter

Keep your opening simple and straightforward. State what job it is you’re applying for, and where you found the vacancy.

Feel free to mention your source by name (e.g. as advertised on reed.co.uk) or, if someone referred you to the contact, you may also wish to mention them by name in the opening.
Example:
I wish to apply for the role of Events Manager, currently being advertised on reed.co.uk. Please find enclosed my CV for your consideration.

Second paragraph – Why are you suitable for the job?

Briefly describe your most relevant professional and academic achievements to help sell your suitability.

Generally this will be related your previous work experience, although you could also include any professional or academic achievements which could be a testament to your character. They may also demonstrate skills that are relevant to the industry you’re looking to move into. For a career change, you can also use this paragraph to suggest why you see this opportunity as the right role to switch disciplines.
Example:

As you can see from my attached CV, I have over eight years’ experience in the sales industry. Having worked my way up to Regional Sales Manager, I’m ready for a new challenge in the Marketing industry, and see this position as the perfect role to help me achieve this.

Third paragraph – Why you’re looking to make a change

Once you reach this stage, it’s time to expand upon why you’re looking for a change of career.

Above all else, the main thing you want to put across to an employer is why you see this industry, and to be more precise, this position, as the perfect role and change for you.

Feel free to keep your reasons relatively concise, but make sure you can justify the change of direction before you decide to move on. If the recruiter can see that the decision has been well thought out, they will have much more trust when it comes to reviewing the rest of your application.
Example:
I’m particularly interested in working in Marketing because of my passion for organising and managing events, something I’ve had extensive experience of during my time in Sales. Further, I feel that I have achieved all that I can in my current industry.

Fourth/Fifth paragraph – What can you do for the company?

Once you’ve briefly explained the reasons for your potential move, use practical examples to emphasise what you can do for the business – and place prominence back on the positives.

The key to success in this section is to major on your transferable skills. Think of any attributes you’ve built in your current role, and try and apply them to your new role.

Although not everything will translate, you’ll be surprised how many of the same skills are applicable for a number of different roles. Problem solving, customer service, analytics and adaptability are all good examples. If you’re struggling for inspiration, the job description should be able to give you a little direction as to what they’re looking for.

You could also choose some quantifiable examples to demonstrate your success. ‘Increased revenue by x%’, for instance, will be impressive to most hiring managers. Again, try and choose transferrable skills, wherever possible.
Example:
Throughout my previous positions I organised events ranging from small product launches for a select group of clients, through to end-of-year awards events for over 200 professionals within the sector. I believe that this experience, coupled with my excellent interpersonal and organisational skills, make me the perfect candidate for building a long-term career in this role.

In my previous role as a Regional Sales Manager at Sales Company Ltd, I was responsible for managing relationships with big brands, such as X, Y and Z, and my account management resulted in an 18% increase in business renewals achieved. Despite being in a different industry, I am confident that I can bring this level of success with me to your organisation and help Marketing Company PLC build upon their reputation as one of the biggest names in the UK events industry.  

Closing the letter

Thank the employer for their time, and sign off politely.

In terms of terminology, use ‘Yours sincerely’ (if you know the name of the hiring manager)/’Yours faithfully’ (if you do not), and your name.
Example:
Thank you for your time and consideration. I look forward to meeting with you to discuss my application further.

Yours sincerely,

[Your name]

Final thoughts

Remember: Just as with our standard free cover letter template, this is a template, not a ready-made cover letter. As with any other part of your application, it requires a good level of research and your ability to tailor what you write to the role will dramatically improve your chances of success.

The most important thing to remember here is to explain your reasons for wanting a change, and to convince employers you’re unlikely to change your mind if things don’t work out.

Major on your transferable skills, and you’ll alleviate many of these fears. Follow your cover letter up with a well-written CV, and you’ll leave no doubt in a recruiter’s mind.

 

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